Purpose

EquiGroomer has invested significant time and resources in developing high-quality products and building a strong, premium brand. To protect the EquiGroomer brand, support our authorized reseller network, and maintain a consistent marketplace environment, EquiGroomer has unilaterally established this Minimum Advertised Price (“MAP”) Policy.

Scope and Coverage

This Policy applies to all authorized distributors, retailers, wholesalers, and e-commerce accounts (collectively, “Resellers”) that advertise or sell EquiGroomer products in any country or market where EquiGroomer products are authorized for sale.

Pricing requirements may vary by country, currency, market, or distribution channel. Resellers are responsible for following the applicable MSRP and MAP pricing schedules provided by EquiGroomer for their specific market.

This Policy applies to all public advertising of EquiGroomer products, regardless of the sales channel, country, or medium used.

The Advertised Price Rule

Resellers must advertise EquiGroomer products at the applicable Manufacturer’s Suggested Retail Price (“MSRP”) as the standard everyday advertised price for their authorized market.

The Minimum Advertised Price (“MAP”) represents the minimum permitted advertised price only during promotional periods expressly authorized in writing by EquiGroomer.

Outside of an authorized promotional period, Resellers may not publicly advertise EquiGroomer products at MAP or at any price below the applicable MSRP.

During an authorized promotional period, Resellers may advertise the applicable products at or above the designated MAP price, subject to the specific dates and terms communicated by EquiGroomer.

MAP is not intended to be used as an everyday, ongoing, or year-round advertised price. Resellers may not advertise EquiGroomer products at MAP 365 days per year.

The applicable MSRP and MAP may differ between countries and markets. Resellers must use the pricing schedule applicable to the market in which they are authorized to sell.

This Policy governs advertised prices only. It does not dictate, restrict, or establish the final transaction price at which a Reseller actually sells a product to a consumer.

Advertising Channels

This Policy applies to all public advertising mediums, including but not limited to:

  • Online marketplaces
  • Independent e-commerce websites
  • Google Shopping and other paid search advertising
  • Social media platforms
  • Print advertising
  • Public email newsletters
  • Catalogs and promotional materials
  • Radio and television advertising
  • Any other publicly accessible advertising

Promotional Windows

Advertising at MAP is permitted only during promotional periods expressly authorized in writing by EquiGroomer.

Promotional periods may include specific holidays, seasonal promotions, special events, or other limited-time promotions designated by EquiGroomer.

Each authorized promotional period will have specific start and end dates communicated by EquiGroomer.

Resellers may not extend, repeat, or continue a MAP-priced promotion beyond the authorized promotional period without written authorization from EquiGroomer.

Outside of an authorized promotional period, the applicable MSRP must be used in all public advertisements.

Violations

The following may constitute violations of this Policy:

  • Advertising EquiGroomer products at MAP as an everyday or year-round price;
  • Advertising EquiGroomer products below MSRP outside of an authorized promotional period;
  • Advertising EquiGroomer products below MAP during an authorized promotional period;
  • Strike-through pricing or similar representations that effectively advertise a price below the applicable required advertised price;
  • Public discount codes, coupons, or promotions that clearly apply to a specific EquiGroomer product and reduce the advertised price below the applicable MSRP or MAP;
  • Public “add to cart to see price” mechanisms where the reduced price is apparent or reasonably ascertainable before the customer reaches the final checkout stage; or
  • Any other public advertising designed to circumvent the requirements of this Policy.

Permitted Exceptions

This Policy applies to advertised prices and does not establish or control the final transaction price between a Reseller and its customer.

Genuine private pricing disclosed only after a customer adds a product to a shopping cart or reaches the final checkout stage is not considered public advertising for purposes of this Policy.

Similarly, individually negotiated quotes provided privately by telephone or direct email are excluded from this Policy.

Unilateral Enforcement and Consequences

EquiGroomer does not request, require, or accept any agreement or assurance from Resellers regarding compliance with this Policy. This Policy is established and administered unilaterally by EquiGroomer.

EquiGroomer will independently monitor public advertising and may take the following actions for violations:

First Violation: Written warning. The Reseller will have twenty-four (24) hours from notification to correct the advertised price.

Second Violation: Immediate thirty (30) day suspension of supply for the violating product SKU or, at EquiGroomer’s discretion, the applicable product line.

Third Violation: Permanent termination of the Reseller’s authorized status and indefinite cutoff of all product supply.

EquiGroomer reserves the right to determine, in its sole discretion, whether an advertisement violates this Policy and which enforcement action is appropriate.

Policy Updates

EquiGroomer reserves the right to modify, update, suspend, or discontinue this MAP Policy and its accompanying MSRP and MAP schedules at any time.

The most current version of this Policy and the applicable pricing schedules will be made available to authorized Resellers through EquiGroomer’s designated communication channels.